To Whom, When, and How Much to Discount? A Constrained Optimization of Customized Temporal Discounts
نویسندگان
چکیده
To Whom, When, and How Much to Discount? A Constrained Optimization of Customized Temporal Discounts Joseph Johnson a,∗, Gerard J. Tellis b,1, Edward H. Ip c,2 a University of Miami, United States b Marshal School of Business, University of Southern California, United States c Wake Forest University School of Medicine, 3rd Floor MRI Building Medical Center Boulevard, Winston-Salem, NC 27103, United States
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